Gustavo Tondello

About Gustavo Tondello

Gustavo is a Gamification Consultant and Ph.D. Student in Computer Science at the University of Waterloo, Canada. He is ranked one of the top Gamification leaders in the world by Rise's Gamification Gurus Power 100 leaderboard. His main interests include gamification, and games for health and learning. His research focuses on the design of gameful applications. Before coming to Canada, he worked for several years as a Software Engineer in Brazil. Gustavo is also a researcher of Logosophy, and he is affiliated to the Logosophical Foundation of Brazil and of the USA.

URL: The Octalysis Group is a consulting service based in San Francisco, USA, which uses Yu-kai Chou‘s Octalysis Framework.  

Octalysis Group

URL: Enterprise Gamification is a consulting service, blog, and wiki by Mario Herger. It is focused, as the name suggests, in gamification of enterprise solutions, but also includes more general publications and services.  

Enterprise Gamification

URL: Amazon URL: Author: Andrzej Marczewski Price: $ 7.49 (Kindle), $ 15.40 (paperback) Even Ninja Monkeys Like to Play: Gamification, Game Thinking & Motivational Design is Andrzej Marczewski’s latest book on gamification and motivational design. It is a great source to begin learning about gamification theory and practice and learn Andrzej’s design methods, […]

Even Ninja Monkeys Like to Play

Amazon URL: Author: Yu-kai Chou Publisher: Octalysis Media Price: $ 4.87 (Kindle), $ 25.90 (paperback) Actionable Gamification: Beyond Points, Badges, and Leaderboards is Yu-kai Chou’s seminal book, in which he presents the complete Octalysis Framework and his solid theory and practice on gamification and human-focused design. It is a great […]

Actionable Gamification

URL: Gamification+ is a consulting service and blog by Pete Jenkins based on the UK. Pete is a leading gamification speaker and trainer in the UK and Chair of the International Gamification Federation (GamFed).


URL: Gamification Nation is a consulting service and blog by An Coppens based on the UK. It offers valuable information and a regular feminine point of view about gamification.

Gamification Nation

URL: The Octalysis framework is a complete tool for designing and evaluating gameful applications and systems created by Yu-kai Chou. It is one of the most complete commercial design frameworks currently available.  

Octalysis Framework

URL: The Gamification User Types Hexad is a model to understand different user styles of interactions with gameful applications created by Andrzej Marczewski. It can be used to help designers create applications that appeal to all user types or to personalize an applications to specific users.

Hexad User Types

URL: yukaichou,com Yu-kai Chou‘s blog is a great source of information and news on gamification and home of the Octalysis framework. Yu-kai is one of the pioneers in gamification, two times winner of the Gamification Guru of the Year Award (2014 and 2015), and author of Actionable Gamification: Beyond Points, Badges, […]

Yu-kai Chou

URL: Gamified UK is a blog and consultancy by Andrzej Marczewski based on the UK. It is a great source of information on gamification, gameful design, and serious games that you should definitively know. Andrzej is a thought leader in gamification and winner of the Gamification Guru of the Year […]

Gamified UK