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My academic research is situated in the field of Human-Computer Interaction and focuses on user experience, gamification, and gameful design.

Please check my complete list of Publications as well.

Personalized Gameful Design

Steps for personalized gameful design: 1-classification of user preferences, 2-selection of gameful design elements, 3-evaluation of the design.

I am developing and validating methods to design personalized gameful systems and experiences. Being personalized means that each user will have a different experience according to their preferences, which can lead to better engagement and performance. Examples of topics included in this research are how can designers select gameful design elements that are appealing to different users and how can the elements of a system be dynamically adapted to each user.

Selected Publications

Gamification Within UX Research and Design

I am currently working on creating processes to integrate gamification research, design, and evaluation within the usual user experience (UX) design and research practices. Much of the gamification literature currently teaches how to design gamification solutions by themselves. But the reality is that the gameful elements and experiences must be part of the overall user experience. Therefore, the gameful design processes must be integrated with all the UX design processes.

Gameful Design Heuristics

Gameful Design Heuristics

The Gameful Design Heuristics is a tool for rapid (heuristic) evaluation of the motivational potential of an application or experience. It can help the project team quickly identify design gaps related with motivation and engagement in their product.

Selected Publications

  • Gustavo F Tondello, Dennis L Kappen, Marim Ganaba, Lennart E Nacke: Gameful Design Heuristics: A Gamification Inspection Tool. In: Human-Computer Interaction. Perspectives on Design. Proceedings of HCI International 2019. LNCS 11566, Springer, 2019.
  • Gustavo F Tondello, Dennis L Kappen, Elisa D Mekler, Marim Ganaba, Lennart E Nacke: Heuristic Evaluation for Gameful Design. In: The ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI PLAY 2016), ACM, Austin, TX, USA, 2016.

The Gamification User Types Hexad Scale

The six Hexad user types are Philanthropist, Free Spirit, Achiever, Socialiser, Player, and DIsruptor.
The User Types Hexad (CC BY-NC-ND Andrzej Marczewski 2016)

This research resulted in a validated 24-item scale (questionnaire) that can be used to accurately score individual preferences among the six Hexad user types. Additionally, we have collected some data regarding average user type scores in the population, as well as the relationship of the user types scores with other indicators such as the Big-5 personality traits.

Selected Publications

The Five Player Traits

This research seeks to understand different player preferences and styles in games. It resulted in the creation of a traits model that classifies playing styles in five categories, as well as taxonomies of game elements and playing styles according to player preferences.

Selected Publications