gameful design, Gameful Bits

Classifying User Preferences for Groups of Gameful Design Elements

I have previously described my research that results in the creation of the Groups of Gameful Design Elements. If you're not familiar with it yet, I highly recommend reading the three-post series starting with the one linked in the previous sentence. In my work, I…

Games Gamification HCINovember 30, 20210Comments

What is Gamification—and other definitions

Although I have been writing on this blog for several years now, I had not yet attempted to provide a definition of gamification because we already had plenty of definitions out there. But our community was recently challenged by Andrzej Marczewski to re-discuss the existing…

Conferences Education Gamification HCI ResearchNovember 30, 20201Comment

Personalized Gameful Design (Gamification Europe 2020) Q&A

Last week was Gamification Europe 2020, an amazing forum to exchange experiences and learn from what everyone is doing in the gamification world. On the first day of the conference, I gave a talk about Personalized Gameful Design. If you missed it, you can check…

VideosNovember 8, 20200Comments

Interview with Gustavo Tondello about his Gamification Europe 2020 talk

We're delighted to tell you about our keynote speaker Gustavo Tondello. His talk Personalized Gameful Design will be on the Learning and Education day of Gamification Europe 2020. We had a chance for a quick interview with Gustavo about what he does and what we…

Gamification HCI Research User ExperienceOctober 20, 20200Comments

The Effects of Personalized Gamification on Task Performance

In the latest article I published at Frontiers in Computer Science, titled Validation of User Preferences and Effects of Personalized Gamification on Task Performance, I studied how users would react to being able to customize their gameful experience. Additionally, the study also showed that task…

Design Gamification HCI Research User ExperienceMarch 25, 20200Comments

Points and Rewards in Gameful Design

This week's article brings a detailed review of some of the research about points and rewards in gamification. I started by thinking about points, but then I found it hard to separate them totally from rewards as they are often presented as a form…

Design Gamification HCI Research User ExperienceMarch 3, 20201Comment

Leaderboards in Gameful Design: Their effects, types, and guidelines for their correct use

Like the topic of my previous article (badges), leaderboards are also one of the most used elements in gameful design. But despite the prevalence of leaderboards in gamification, few sources explain exactly what role they fulfill in a gameful system, how users interact with them,…

Gamification HCI ResearchFebruary 10, 20200Comments

Expanded content on Patreon

One of my goals as a content creator is to help gamification professionals keep up to date with the latest research and help them find the takeaways to apply the research on their daily practice. Therefore, many of my blog posts are summaries of…

Design Gamification HCI Research User ExperienceDecember 15, 20191Comment

Personalized Gameful Design – Part 2

Steps for personalized gameful design: 1-classification of user preferences, 2-selection of gameful design elements, 3-evaluation of the design.

In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part. The method to design personalized gameful applications that I proposed as part of my thesis has…

Design Gamification HCI Research User ExperienceDecember 5, 20192Comments

Personalized Gameful Design – Part 1

I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. :)…

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