ux, Gameful Bits

Classifying User Preferences for Groups of Gameful Design Elements

I have previously described my research that results in the creation of the Groups of Gameful Design Elements. If you're not familiar with it yet, I highly recommend reading the three-post series starting with the one linked in the previous sentence. In my work, I…

Design Gamification HCI Research User ExperienceMarch 25, 20200Comments

Points and Rewards in Gameful Design

This week's article brings a detailed review of some of the research about points and rewards in gamification. I started by thinking about points, but then I found it hard to separate them totally from rewards as they are often presented as a form…

Design Gamification HCI Research User ExperienceMarch 3, 20201Comment

Leaderboards in Gameful Design: Their effects, types, and guidelines for their correct use

Like the topic of my previous article (badges), leaderboards are also one of the most used elements in gameful design. But despite the prevalence of leaderboards in gamification, few sources explain exactly what role they fulfill in a gameful system, how users interact with them,…

Design Gamification HCI Research User ExperienceFebruary 20, 20204Comments

Badges in Gameful Design: How users perceive them and how are they motivational

Badges are the most used element in educational gameful design and the third most used element in gamification in general. They have been listed by many different gamification researchers and experts as one of the basic gameful design elements. But do you know exactly what…

Gamification HCI ResearchFebruary 10, 20200Comments

Expanded content on Patreon

One of my goals as a content creator is to help gamification professionals keep up to date with the latest research and help them find the takeaways to apply the research on their daily practice. Therefore, many of my blog posts are summaries of…

Design Gamification HCI Research User ExperienceFebruary 1, 20182Comments

Elements of Gameful Design Classified by User Preferences — part 3

See also: Part 1 and Part 2 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user…

Design Gamification HCI Research User ExperienceNovember 13, 20171Comment

Elements of Gameful Design Classified by User Preferences — part 2

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Groups of gameful design elements by user preferences. Now, let’s dive into more detail and look at the complete list…

Design Gamification HCI Research User ExperienceOctober 30, 20172Comments

Elements of Gameful Design Classified by User Preferences

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user…

Gamification HCI Research User ExperienceMay 4, 20171Comment

Gameful Design Heuristics

Although many gameful design methods have emerged recently, designers still lack standard evaluation methods for evaluating gameful design. For other established areas of UX, heuristic evaluation methods are commonly used. In usability engineering, heuristics are general principles or broad usability guidelines that have been used…

Design Gamification HCI User ExperienceMarch 25, 20170Comments

Designing for Motivation

Gameful Design (gamification) has been an increasingly popular approach for improving the user's motivation and experience when interacting with digital applications. As a result, the number of gameful designers has been steadily increasing in the past years, as well as the reports of successful projects…

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