Several research studies have been showing that personalized gameful solutions can lead to higher engagement and performance. However, personalized gameful design faces two challenges: deciding how to select game elements and activities that are appealing to different users, and deciding how to adapt the experience…
Last week was Gamification Europe 2020, an amazing forum to exchange experiences and learn from what everyone is doing in the gamification world. On the first day of the conference, I gave a talk about Personalized Gameful Design. If you missed it, you can check…
In this interview Pete Jenkins asked Gustavo about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of…
We're delighted to tell you about our keynote speaker Gustavo Tondello. His talk Personalized Gameful Design will be on the Learning and Education day of Gamification Europe 2020. We had a chance for a quick interview with Gustavo about what he does and what we…
In the latest article I published at Frontiers in Computer Science, titled Validation of User Preferences and Effects of Personalized Gamification on Task Performance, I studied how users would react to being able to customize their gameful experience. Additionally, the study also showed that task…
This week's article brings a detailed review of some of the research about points and rewards in gamification. I started by thinking about points, but then I found it hard to separate them totally from rewards as they are often presented as a form…
Like the topic of my previous article (badges), leaderboards are also one of the most used elements in gameful design. But despite the prevalence of leaderboards in gamification, few sources explain exactly what role they fulfill in a gameful system, how users interact with them,…
Badges are the most used element in educational gameful design and the third most used element in gamification in general. They have been listed by many different gamification researchers and experts as one of the basic gameful design elements. But do you know exactly what…
One of my goals as a content creator is to help gamification professionals keep up to date with the latest research and help them find the takeaways to apply the research on their daily practice. Therefore, many of my blog posts are summaries of…