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Elements of a gameful chat – with Gustavo Tondello


In this interview Pete Jenkins asked Gustavo about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of using gameful design elements to personalise your gamification design.

Gustavo Tondello is a co-founder, gamification consultant, and researcher at MotiviUX and a Computer Science instructor at the University of Waterloo. With a Ph.D. in Human-Computer Interaction, Gustavo developed and published several methods and tools for personalized gameful design.


Pete Jenkins is CEO of Gamification+ Ltd, Lecturer at University of Brighton, Founder of The Gamification Awards, Chair of Gamification Europe, Export Champion for the Department for International Trade and Honorary Ambassador for GamFed.

Session recorded at Gamifiers Meetup on Friday 6th November 2020.

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