The peak-end rule is a psychological heuristic that explains how people judge an experience largely based on its peak (i.e., its most intense point) and its end, rather on the whole experience. A research from the Universities of Saskatchewan and Canterbury and Autodesk sought to…
Self-determination theory posits autonomy as a basic need that fuels intrinsic motivation. Thus, we consider it an important characteristic of intrinsically enjoyable tasks, including games. We often say that game playing is a voluntary activity. However, when we think about serious games or gamification, there…
Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design…