Research, Gameful Bits, Page 2

Gamification ResearchJune 1, 20190Comments

Interview for GamFed

I was recently featured on an interview for GamFed, the International Gamification Confederation, where I spoke about my research into personalised gameful design, the state of gamification research in general, what we can look forward to, and the role GamFed can play in furthering gamification.…

Understanding Gamification Through Goal-Setting Theory

Goal-setting theory has been used for decades to explain how to motivate people to perform better in work-related tasks by setting and monitoring goals. Gamification is also inherently a goal-oriented activity, aimed at fostering motivation; therefore, it is logic to expect that these two practices would…

Design Gamification HCI Research User ExperienceFebruary 1, 20182Comments

Elements of Gameful Design Classified by User Preferences — part 3

See also: Part 1 and Part 2 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences, and in part 2 I listed which elements make part of each group of user…

Design Gamification HCI Research User ExperienceNovember 13, 20171Comment

Elements of Gameful Design Classified by User Preferences — part 2

See also: Part 1 In part 1, I presented an overview of our research study that classified the most commonly used gameful design elements according to user preferences: Groups of gameful design elements by user preferences. Now, let’s dive into more detail and look at the complete list…

Design Gamification HCI Research User ExperienceOctober 30, 20172Comments

Elements of Gameful Design Classified by User Preferences

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized gameful design. Last year, we worked together with Andrzej Marczewski and the AIT to develop a new questionnaire for the Hexad user…

Gamification Health ResearchAugust 28, 20170Comments

Adaptive goals outperform static goals for increasing physical activity

Last time, I have written about the results of a research study showing that non-personalized goals and competition in fitness trackers can harm teenagers' intrinsic motivation to do physical activity. Reinforcing this fact, another recent study demonstrates that adaptive goals outperform static goals when encouraging…

Gamification Health ResearchAugust 18, 20171Comment

The motivational impact of gameful fitness trackers

Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don't have many controlled studies presenting evidence of this phenomenon and explaining why it…

Gamification HCI Research User ExperienceMay 4, 20171Comment

Gameful Design Heuristics

Although many gameful design methods have emerged recently, designers still lack standard evaluation methods for evaluating gameful design. For other established areas of UX, heuristic evaluation methods are commonly used. In usability engineering, heuristics are general principles or broad usability guidelines that have been used…

Games Gamification HCI ResearchFebruary 26, 20170Comments

Collection Interfaces for Digital Game Objects

Originally published by the HCI Games Group. Sample favourite digital game objects. Please see the linked original publication for credits. The HCI Games Group collaborated with a research project that also involved the Play & Interactive Experiences for Learning Lab at the New Mexico State University and…

Conferences Gamification HCI ResearchOctober 24, 20160Comments

12 Findings for Gamification from CHI PLAY 2016

CHI PLAY 2016, the ACM Annual Symposium on Computer-Human Interaction in Play, happened last week and made available a lot of interesting research in games, play, and gamification. I have made a compilation of 12 of the relevant findings for future Gamification design and research. Check them…