A team of researchers from German, Finnish, and Canadian Universities, led by Dr. Jeanine Kirchner-Krath, recently published the interesting article Uncovering the theoretical basis of user types: An empirical analysis and critical discussion of user typologies in research on tailored gameful design.
They analyzed and…
I have previously described my research that results in the creation of the Groups of Gameful Design Elements. If you're not familiar with it yet, I highly recommend reading the three-post series starting with the one linked in the previous sentence. In my work, I…
Last week was Gamification Europe 2020, an amazing forum to exchange experiences and learn from what everyone is doing in the gamification world. On the first day of the conference, I gave a talk about Personalized Gameful Design. If you missed it, you can check…
In this interview Pete Jenkins asked Gustavo about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of…
This week's article brings a detailed review of some of the research about points and rewards in gamification. I started by thinking about points, but then I found it hard to separate them totally from rewards as they are often presented as a form…
Like the topic of my previous article (badges), leaderboards are also one of the most used elements in gameful design. But despite the prevalence of leaderboards in gamification, few sources explain exactly what role they fulfill in a gameful system, how users interact with them,…
Badges are the most used element in educational gameful design and the third most used element in gamification in general. They have been listed by many different gamification researchers and experts as one of the basic gameful design elements. But do you know exactly what…
One of my goals as a content creator is to help gamification professionals keep up to date with the latest research and help them find the takeaways to apply the research on their daily practice. Therefore, many of my blog posts are summaries of…
In Part 1, I discussed what is personalized gameful design. If you have not read it yet, please take a moment to do it before you continue reading this part.
The method to design personalized gameful applications that I proposed as part of my thesis has…
I recently presented and published my Ph.D. Thesis describing a method for personalized gameful design. I will now begin publishing a series of posts in this blog introducing and detailing this method so everyone can apply it without needing to read the whole thesis. :)…