Many researchers and practitioners have been saying for some time that the most simplistic gamification implementations might lead to short-term engagement, but actually hurt long-term motivation and engagement. However, we still don't have many controlled studies presenting evidence of this phenomenon and explaining why it…
![woman running with fitness tracker](https://www.gamefulbits.com/wp-content/uploads/2017/08/cold-2557518_1280-810x456.jpg)