Several research studies have been showing that personalized gameful solutions can lead to higher engagement and performance. However, personalized gameful design faces two challenges: deciding how to select game elements and activities that are appealing to different users, and deciding how to adapt the experience…
In this interview Pete Jenkins asked Gustavo about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of…
We're delighted to tell you about our keynote speaker Gustavo Tondello. His talk Personalized Gameful Design will be on the Learning and Education day of Gamification Europe 2020. We had a chance for a quick interview with Gustavo about what he does and what we…
Gameful design, the process of creating a system with affordances for gameful experiences, can be used to increase user engagement and enjoyment of digital interactive systems. It can also be used to create applications for behaviour change in areas such as health, wellness, education,…
Based on his experiences, Gustavo will discuss how to prepare and conduct graduate studies in Human-Computer Interaction (HCI), presenting tips about how to choose topics and plan studies and publications. He will share suggestions on how to plan and carry out experimental studies in…
Gustavo, a PhD candidate, researches personalized gamification for health and well-being.
Gustavo Tondello is the co-founder and gamification specialist of MotiviUX, research leader at GamFed (the International Gamification Confederation), and a Ph.D. candidate and sessional lecturer at the University of Waterloo, Canada. With more than 10 years of experience in software engineering and business analysis,…
How can we design persuasive and gameful technologies that can motivate different types of users to achieve their goals? This presentation summarizes the topic of my Ph.D. Research at the HCI Games Group, University of Waterloo. Presented at the 2018 University of Waterloo 3MT…
Find out what gamification is and how it differs from traditional games in this video published by the HCI Games Group.